Lunch & Learn: How to Succeed in Digital Transformation: Strategies and Practical Steps - Part 2

by Alexander Birger

Selling Digital Services: a New Language

Paul D. McKeithan - Head of Digital Services at Buhler Aeroglide

Creating digital services and actually selling them are two very different challenges. Having walked this journey from developing a platform with cloud data analytics to implementing a successful business plan, I have learned the hard way that a new language is required. Many of the customers that these IOT solutions target are already owners of massive data. It is important to understand what value your system brings.

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