Selling Digital Services: a New Language
Paul D. McKeithan - Head of Digital Services at Buhler Aeroglide
Creating digital services and actually selling them are two very different challenges. Having walked this journey from developing a platform with cloud data analytics to implementing a successful business plan, I have learned the hard way that a new language is required. Many of the customers that these IOT solutions target are already owners of massive data. It is important to understand what value your system brings.
