Selling Digital Services: a New Language
This is Part 2 of our Digital Transformation lunch & learn series. Read Part 1.
Paul D. McKeithan - Head of Digital Services at Buhler Aeroglide
Creating digital services and actually selling them are two very different challenges. Having walked this journey from developing a platform with cloud data analytics to implementing a successful business plan, I have learned the hard way that a new language is required. Many of the customers that these IOT solutions target are already owners of massive data. It is important to understand what value you system bring.
Creating digital services requires not just technology but a clear business strategy. Learn how digital transformation has reshaped entire industries.
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