Advanced Marketing Automation Platform for Marketers and Business Executives
About
FlameNavigator is an advanced marketing automation platform, covering end-to-end analytics and incorporating a smart bidding system for marketers and business executives. This project was constructed for our sister company FlameOFF Coatings which specializes in selling innovative fireproof coatings.
FlameNavigator aims to improve visibility in the productivity of a marketing campaign. Also to automate ad campaigns so that the most relevant keywords were being prioritized, and the marketing budget gets distributed appropriately.
Challenge
FlameOFF incorporated different digital marketing techniques and marketing software tools (Google and Bing ads, email, Social media advertising). The data from these tools was not combined, so it was not possible to measure the effectiveness of marketing channels to see which efforts bring higher ROI.
With new leads, customers, and orders it was important to analyze and track the work of the marketing department. Various sources were incorporated including but not limited to google analytics, CRMs, and call tracking, however, this data was not connected, and it was not easy to track the customer’s journey to see which strategies were and weren’t effective at driving conversions.
Because of the limited visibility, it was near impossible to identify the most successful marketing campaigns, the ineffective advertising channels, and measure and increase ROI. The many disparate tools lead to a double-entry issue in data and paid advertising proved to be unpredictable leaving more questions than answers.
Tizbi Solution
End-to-end analytics and an automated bidding system were the answer. Tizbi’s expert programmers were able to design an entirely new system that specialized in analyzing and controlling the digital marketing of a company.
The end-to-end analytics of FlameNavigator tracks the path of a customer from the point of contact to the final purchase, as well as any future transactions. It also provides next-level reporting with customized dashboards, marketing audits, call center analysis, control over ad budget, lead relevance analysis, and more. The system integration module aggregated all the tools into one connected system that allows for a deep analysis of marketing results. With FlameNavigator, all marketing data and various software programs are combined in one tool, improving organization and removing double entry issues.
Technological Info
The technology incorporated in this project included:
Automated Bidding System
Meanwhile, the automated bidding system allowed companies to trust in their advertising, as FlameNavigator tracks the most relevant keywords that fit into your company’s ad budget. By processing hundreds of keywords an hour, this software ensured that FlameOFF maintained top rankings in google ads for all relevant search terms within an allotted budget, keeping ahead of the competition and reducing human error.
Interested in end-to-end analytics or an automated bidding system for your company's marketing department? Let’s talk and discuss your options.
Customer Testimonials
Many of our customers offer tours of their facilities so that you can better understand how our solutions can add value to your business.
Please contact us to schedule a tour.
Stephanie O'Malley Deming
Co-founder,
XLOC
"We very much appreciate Tizbi's partnership in our programming needs. Each engineer we've worked with is responsive, informed, asks relevant and intelligent questions and gets the job done."
David W. Cunningham
CEO,
TrialCard
"Tizbi's team is a big part of our company and has been instrumental in helping us to become the 30 million dollar business that we are today.
Tizbi® understands business needs and also understands how effective technology can help solve business problems."
Ben Feldman
Partner,
Thundershirt
"I just wanted to send a note and thank you very much for a job well done with the website. The new site looks FANTASTIC.
The Tizbi® team launched the site on time, on budget and with no major technical issues. The go-live was smooth and our customers love it. We really appreciate all your hard work to get this launched in such a successful way.
We have been working with Tizbi® for over a year and over the course of that time, they have really gotten to know and understand our business.
We view them not as a vendor but as a partner. They take the time to understand our technology needs, think strategically about those needs and then implement very technically sound solutions.
We would highly recommend Tizbi® as a strong, strategic and cost effective technology partner."
Mark Flynn
COO - Co Founder,
THE PROCESS
"A few years ago we were introduced to the Tizbi® team by a friend of mine. During our search for a company we could engage to develop our web portal/platform, we met with a spoke to a lot of software companies.
In the end we choose Tizbi® to develop our robust web platform for our football recruiting service. Sasha, Steve and Kat were great to work with and made it easy for us, as non-technical folks to understand.
We have used them to continuously for upgrades and new development.
They did an outstanding job and our web platform has been very well received by our clients. I would highly recommend Tizbi® to anyone looking for a software development company."
Kate Brower
CEO,
The MailBox
"We have used Tizbi® for over five years. During that time, they have completed numerous tasks for us—always on time, within budget, and with high quality. They migrated our site from Oracle to MySQL,created a custom CMS, completed a major overhaul of SEO and paid search tags, and created a new subscription access for our site. We were so impressed with the quality of Tizbi’s work, their dedication to our product, and their innovative ideas that we now use them for all our programming needs.The entire Tizbi® team is very easy to work with. Our project manager, Olga, and the developers are quick to respond to all our needs. They always meet or exceed all deadlines.The Mailbox team would highly recommend Tizbi®. We consider them to be much more than just avendor…they are our partner."
Tim Hanline
Technical Consultant in the IT Field, MuleSoft Trainer and Consultant. ,
Mule Learning
"Tizbi’s leadership team is truly visionary. They believe in people. In my experience working with the Tizbi® team, their leadership has been committed to believing in a person with a valuable vision and then taking massive action towards bringing that vision into reality. The Tizbi® team is professional and friendly in the extreme and capable of bringing projects to completion. Their expertise with technology and with advertising has brought my business to a very good point. My business exists and thrives thanks to Tizbi’s leadership believing in my vision and their team that helped make it a reality. "
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